Stodge Face
Is a small bakery franchise based in the midlands with stores in Athlone, Galway and Tullamore. Created by its owners Nigel and Morgan, the two combined their love of baking and brought the taste of American bakeries across the pond to Ireland.
Project Brief
Revise brand logo.
Refine colour palette to ensure consistency on all mediums.
Create packaging design that fits the brand identity.
Establish clear brand guidelines to maintain consistency.
Logo Revision
The logo and brand identity was initially created on a budget on Fiverr. This led to several inconsistencies and lack of polish on the finished designs i.e: the logo was only given as a .png.
Recreated the logo on Illustrator as a vector so it could be scaled to any size.
Adjusted the spacing between the icon and ‘Stodge Face’ text for better balance.
Added a stroke to the bottom of the cupcake to increase visual literacy of the cupcake - some people struggled to see it as a cupcake beforehand.
Created a mini version of the logo to be used on thumbnails, favicons etc.
Colour Palette
The colours provided in the original brand guidelines, worked fine in digital, however when it came to print they did not match. This is due to the differences in CMYK & RGB.
After some test prints a new palette was chosen that closely matched the existing colours but worked well in print and digital.
The original palette only consisted of Orange, Navy, Black and White (no colour codes were provided) and so Pink and Aqua were added to the palette alongside all the colour codes to ensure the right shades are always used.
Brandy Punch
Pantone: 145 C
RGB: 207 127 0
CMYK: 0 49 100 8
HEX: CF7F00
Blue Zodiac
Pantone: 281 C
RGB: 0 32 91
CMYK: 100 78 0 57
HEX: 00205B
Tickle Me Pink
Pantone: 1471 C
RGB: 0 32 91
CMYK: 100 78 0 57
HEX: 00205B
Aqua Island
Pantone: 337 C
RGB: 143 214 189
CMYK: 40 0 29 0
HEX: 8FD6BD
Neutral Black
Pantone: Neutral Black C
RGB: 34 34 34
CMYK: 72 66 64 72
HEX: 222222
White
Pantone: N/A
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: FFFFFF
Packaging Design
The packaging design